Develop your skills in the dynamic and creative exciting Marketing and Communications industry. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.
Studying at ACDC’s Melbourne campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. At ACDC you will be learning in an adult environment where your knowledge and experiences will be respected and nurtured.
20 contact hours per week
Courses delivered on campus will involve classroom-based learning, led by skilled and knowledgeable trainers.
New trends such as interactive content, influencer marketing, increased reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.
This course will prepare you with specialised knowledge in customer research, web design, and digital marketing and communications. You’ll gain practical experience developing promotional programs, small business marketing plans. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At ACDC College Melbourne our trainers are industry skilled professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course may give you the necessary skills to seek employment in marketing and business fields.
You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.
Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.
To achieve this qualification, the candidate must demonstrate competency in 12 units. The duration of this course is 52 weeks, 20 contact hours per week.
Participants for the Diploma of Marketing and Communication will be required to have:
These units are offered through ACDC’s BSB40215 Certificate IV in Business under Marketing and Communication stream. Students have the option of studying these units through ACDC.
Completion of practical creative projects, research projects and reports, role plays, presentations, portfolios, case studies, and practical simulations.