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Campus: Suite 802, Level 8, 343 Little Collins Street, Melbourne VIC 3000 Australia.

Opening hours: Monday to Friday, 9am – 5:30pm

Phone: +61 3 8640 9958

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RTO Code: 45353

CRICOS Code: 03684J

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Let Your Dreams Fly

Develop your skills in the dynamic and creative exciting Marketing and Communications industry. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.

Job Opportunities

  • Social Media Specialist
  • Marketing Specialist
  • Social Media Manager
  • Marketing Manager
  • Marketing Team Leader
  • Sales Manager
  • Product Manager
  • Social Media Campaign Manager
  • Communications Coordinator

Course Outcome

Students successfully completing this course will receive the BSB52415 Diploma of Marketing and Communication.

CRICOS Code: 097276C

Ways to study

Studying at ACDC’s Melbourne campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. At ACDC you will be learning in an adult environment where your knowledge and experiences will be respected and nurtured.


Melbourne CBD

Start Dates



1 year


20 contact hours per week

Study Mode



What you need to know about studying on campus

Courses delivered on campus will involve classroom-based learning, led by skilled and knowledgeable trainers.

Course Overview

Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing, social media and business skills you need to achieve a successful career.


New trends such as interactive content, influencer marketing, increased reality, and live streaming are changing the way marketers appeal to a new generation of consumers. Demand for qualified marketing professionals with knowledge of these developing areas is growing.


This course will prepare you with specialised knowledge in customer research, web design, and digital marketing and communications. You’ll gain practical experience developing promotional programs, small business marketing plans. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.


At ACDC College Melbourne our trainers are industry skilled professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.


Successful completion of this course may give you the necessary skills to seek employment in marketing and business fields.

Diploma of Marketing and Communication

You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.

Diploma of Marketing and Communication

Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.

Course Structure

To achieve this qualification, the candidate must demonstrate competency in 12 units. The duration of this course is 52 weeks, 20 contact hours per week.

  • Units

    • BSBADV507 Develop a media plan
    • BSBCRT501 Originate and develop concepts
    • BSBLDR502 Lead and manage effective workplace relationships
    • BSBMGT502 Manage people performance
    • BSBMKG502 Establish and adjust the marketing mix
    • BSBMKG506 Plan market research
    • BSBMKG507 Interpret market trends and developments
    • BSBMKG510 Plan e-marketing communication
    • BSBMKG523 Design and develop an integrated marketing communication plan
    • BSBMKG535 Devise a search engine optimisation strategy (SEO)
    • BSBMKG537 Develop a Social media plan
    • BSBPMG522 Undertake project work


Tuition Fee: $10,000

Enrolment Fee: $300

Material Fee: $500 (optional)


Students successfully completing this course will receive the BSB52415 Diploma of Marketing and Communication.

ACDC National Recognized Training

Important Information

Entry Requirements

Participants for the Diploma of Marketing and Communication will be required to have:

  • IELTS band score of 5.5 ( Academic or general version) or equivalent internationally recognised exam result in line with Australian Student Visa requirements; or
  • Satisfactory completion of at least 20 weeks of ELICOS within Australian Institute; or
  • Completed secondary studies equivalent to an Australian Year 12 qualification
  • Be eligible for an English language exemption in line with Australian Student Visa requirements
  • NO IELTS? No worries, contact us to discuss your options
  • Have achieved competency in the following units:
    1. BSBCMM401 Make a presentation
    2. BSBCRT401 Articulate, present and debate ideas
    3. BSBMGT407 Apply digital solutions to work processes
    4. BSBMKG417 Apply marketing communication across a convergent industry
    5. BSBMKG418 Develop and apply knowledge of marketing communication industry


These units are offered through ACDC’s BSB40215 Certificate IV in Business under Marketing and Communication stream. Students have the option of studying these units through ACDC.

Assessment Methods

Completion of practical creative projects, research projects and reports, role plays, presentations, portfolios, case studies, and practical simulations.

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