Let Your Dreams Fly

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Job Opportunities

  • Marketing Administrative Assistant
  • Customer Service Officer
  • Public Relations Officer
  • Advertising Agent
  • Marketing or communications officer
  • Media, advertising or public relations officer
  • Copywriter or content writer
  • Market research assistant

Course Outcome

Students successfully completing this course will receive the BSB40820 – Certificate IV in Marketing and Communication

CRICOS Code: 105621J

Pathway

Successful completion of this course will enable you to enrol in the BSB50620 Diploma of Marketing and Communication. The Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university. Please find more information regarding ACDC’s pathway Universities here.

Ways to study

Studying at ACDC’s Melbourne campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. At ACDC you will be learning in an adult environment where your knowledge and experiences will be respected and nurtured.

Campus

Melbourne CBD

Start Dates

Monthly

Duration

1 year

Workload

20 contact hours per week

Study Mode

Classroom / Digital Resources

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What you need to know about studying on campus

Courses delivered on campus will involve classroom-based learning, led by skilled and knowledgeable trainers.

Course Overview

ACDC’s Certificate IV in Marketing and Communication is designed to introduce you to the fundamental’s required to master the vibrant world of marketing and communications.

In the ever-changing digital media world, you will develop a firm foundation in conversational and interactive content, personalization, influencer marketing, artificial intelligence and live streaming which form today’s marketing landscape whilst also learning the underpinning knowledge that all marketing professionals need to successfully develop, grow and manage brands.

 

This course will prepare you with specialised knowledge in internal and external market research, consumer insight and target audience profiling, media planning and buying, strategic business marketing and research in business, social media marketing and advertising, creative and persuasive communications and web functionality and design. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

 

At ACDC College Melbourne our trainers are industry skilled and passionate professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends and standards.

You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.

Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.

Course Structure

To achieve this qualification, the candidate must demonstrate competency in 12 units. The duration of this course is 52 weeks, 20 contact hours per week.

  • Units

    • BSBMKG440 Apply marketing communication across a convergent industry plan
    • BSBMKG442 Conduct e-marketing communications
    • SIRXECM002 Prepare digital content
    • SIRXMKT006 Develop a social media strategy
    • BSBWRT411 Write complex documents
    • BSBMKG433 Undertake marketing activities
    • BSBCMM411 Make presentations
    • BSBMKG435 Analyse consumer behaviour
    • BSBMKG439 Develop and apply knowledge of communications industry strategy (SEO)
    • BSBCRT412 Articulate, present and debate ideas
    • BSBTWK401 Build and maintain business relationships
    • BSBOPS403 Apply business risk management processes

Fees

Tuition Fee: $10,000

Enrolment Fee: $300

Material Fee: $500 (optional)

Qualifications

Students successfully completing this course will receive the BSB40820 – Certificate IV in Marketing and Communication.

ACDC National Recognized Training

Important Information

Entry Requirements

Participants for the Certificate IV in Marketing and Communication will be required to have:

  • IELTS band score of 5.5 ( Academic or general version) or equivalent internationally recognised exam result in line with Australian Student Visa requirements; or
  • Satisfactory completion of at least 20 weeks of ELICOS within Australian Institute; or
  • Completed secondary studies equivalent to an Australian Year 12 qualification
  • Be eligible for an English language exemption in line with Australian Student Visa requirements
  • NO IELTS? No worries, contact us to discuss your options

Assessment Methods

Completion of practical creative projects, research projects and reports, role plays, presentations, portfolios, case studies, and practical simulations.

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