This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Successful completion of this course will enable you to enrol in the BSB50620 Diploma of Marketing and Communication. The Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university. Please find more information regarding ACDC’s pathway Universities here.
Studying at ACDC’s Melbourne campus is a great way to enjoy the benefits of face-to-face education in a way that is far removed from a typical school. At ACDC you will be learning in an adult environment where your knowledge and experiences will be respected and nurtured.
20 contact hours per week
Classroom / Digital Resources
Courses delivered on campus will involve classroom-based learning, led by skilled and knowledgeable trainers.
In the ever-changing digital media world, you will develop a firm foundation in conversational and interactive content, personalization, influencer marketing, artificial intelligence and live streaming which form today’s marketing landscape whilst also learning the underpinning knowledge that all marketing professionals need to successfully develop, grow and manage brands.
This course will prepare you with specialised knowledge in internal and external market research, consumer insight and target audience profiling, media planning and buying, strategic business marketing and research in business, social media marketing and advertising, creative and persuasive communications and web functionality and design. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At ACDC College Melbourne our trainers are industry skilled and passionate professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends and standards.
You’ll develop skills in this career-oriented program by combining knowledge from the advertising, marketing, and public relations businesses and working on projects and campaigns for clients.
Learn the principles of market research that will allow you to interpret customer needs and implement a successful marketing program using digital tools and social media.
To achieve this qualification, the candidate must demonstrate competency in 12 units. The duration of this course is 52 weeks, 20 contact hours per week.
Tuition Fee: $10,000
Enrolment Fee: $300
Material Fee: $500 (optional)
Students successfully completing this course will receive the BSB40820 – Certificate IV in Marketing and Communication.
Participants for the Certificate IV in Marketing and Communication will be required to have:
Completion of practical creative projects, research projects and reports, role plays, presentations, portfolios, case studies, and practical simulations.